Facebook is running a small test that allows all videos to automatically start rolling with the sound on, rather than silently as they do now — this despite the company’s own research showing that unexpected, loud video ads annoy 80 percent of users.
[Peter Kafka | Recode]
I don’t really have much to comment on Facebook here, per se: they are going to do what they are going to do, and continue to make money, even as we grouse. And we will, because automatic videos with sound are annoying as hell. I work from home, where no one will ever look over and know I am goofing around when a video starts playing, and I still get instantly irritated and close whatever window the sound is in. It’s a natural reaction, a vestige of office-based guilt, but mostly annoyance. I’ll sit through ads. I’ll click on things. If I get a website for free, and enjoy the content, that’s the price. It’s fine. But not when you insist upon makign a racket. But anyway, that’s not what bugs me about this, really.
No, it’s that 80% that blows my mind. That seems overwhelming, but that means 20% of you aren’t annoyed by this. If you are talking to five people right now, one of them is ok with an ad for Hardees suddenly shouting at them. Who is fine with this? Who are you people? In some ways, this is more disturbing than knowing that millions of people are voting for Trump.
It’s probably teens. I knew it was teens. Even when it was the bears, I knew it was them.
Thanks greatt blog post